Email marketing hero visual
Recommend: inbox dashboard, email analytics, or campaign workflow visualizationThe highest-ROI channel,
done right.
Email strategy, design, copywriting, list management, and automation flows. From welcome sequences to triggered campaigns to monthly newsletters — built to nurture your leads, convert your prospects, and retain the customers you already have.
Why it matters
The channel most brands
underinvest in.
Email outperforms every other digital channel on ROI — and most companies are leaving most of that return on the table. A list you're not emailing is money sitting in a drawer. Automation you haven't built is revenue you're not capturing. A strategy that's just “send a newsletter sometimes” is the difference between a list that performs and one that decays.
Return for every $1 spent on email marketing (DMA)
Higher conversion rate from email vs. social media
Of customers prefer email as their primary channel for business communication
What's included
Strategy to execution.
All of it.
01
Email Strategy
The foundation before we write a single subject line. Audience segmentation, sending cadence, content mix, automation triggers, and how email fits into the broader marketing program. We design an email program that serves your funnel — not just a newsletter that goes out when someone remembers to send it.
- Audience segmentation framework
- Email program architecture
- Automation trigger mapping
- List health & growth strategy
- Platform configuration & setup
02
Template Design & Copywriting
Emails that look like your brand and read like a human wrote them. We design reusable templates and write the copy — subject lines, preview text, body, CTAs — that get opens, clicks, and action.
- Master email template design
- Campaign & newsletter layouts
- Subject line & preview text writing
- On-brand copywriting
- CTA hierarchy & placement
03
Automation Flows
The emails that go out when something happens — a new subscriber, a form fill, a purchase, an abandoned cart, a re-engagement trigger. Automation is where email ROI compounds: you build it once and it works forever.
- Welcome & onboarding sequence
- Lead nurture sequences
- Post-purchase & retention flows
- Re-engagement campaigns
- Trigger-based behavioral emails
04
List Management & Reporting
A healthy list is a performing list. We manage segmentation, suppression, deliverability, and list hygiene — plus monthly reporting that shows what's working and where the next improvement is.
- List segmentation & tagging
- Deliverability & sender reputation monitoring
- Bounce & unsubscribe management
- Monthly performance reporting
- A/B test design & analysis
Who we work with
Built for businesses
that take email seriously.
B2B Companies with a Long Sales Cycle
Your buyers do a lot of research before they decide. Email nurture keeps you in front of them through that process — the right content at the right stage, so you're their first call when they're ready.
E-commerce & DTC Brands
Welcome flows, abandoned cart, post-purchase, win-back — these automations are the highest-ROI work in e-commerce email. We build the full automation architecture and the content that runs through it.
Teams with a List They're Not Using
You have thousands of subscribers who opted in and haven't heard from you in months (or years). We build a re-engagement strategy and reactivate the list before starting new acquisition.
Our approach
Strategic first.
Always optimizing.
Strategy
Design the program first
Before we write a word, we map the full email program — what goes to whom, when, and why. Email without a strategy is just noise in someone's inbox.
Create
Write for humans, optimize for data
Copy that sounds like a person and converts like a machine. We A/B test subject lines, CTAs, and content so every send teaches us something.
Automate
Build once, run forever
The best email programs run on automation — sequences triggered by behavior that nurture leads and retain customers while you sleep.
Optimize
Improve every month
Open rates, click rates, conversion rates — we track them all and use the data to improve the program continuously.
How it works
From audit to active
program in weeks.
01
Audit & Strategy
List health assessment, current automation review, platform configuration check, and audience segmentation design. We establish where you are before we decide where to go.
02
Platform Setup & Template Design
CRM/ESP configuration, list segmentation, template design, and the technical setup that makes the program run reliably. We test across email clients before anything goes live.
03
Automation Builds
We write and build the core automation sequences: welcome, nurture, post-conversion, re-engagement. These go live first because they have the highest ongoing ROI.
04
Campaign Cadence Launch
With automations live, we layer in the ongoing campaign calendar — newsletters, promotions, announcements — and establish the review and approval workflow.
05
Monthly Management & Reporting
Ongoing list management, campaign creation, A/B testing, and monthly reporting. We review performance with you each month and adjust the strategy based on what the data shows.
Common questions
Straight answers.
What email platforms do you work with?
Klaviyo (best for e-commerce), HubSpot (best for B2B and CRM-integrated programs), Mailchimp, ActiveCampaign, and others. We recommend based on your needs and existing stack — not on what's easiest for us.
Do you write the emails or do we?
We write them. Copywriting is included in the engagement. If you have strong internal copy resources you want to use, we can work with that too — but the default is we handle the writing.
How often should we be emailing our list?
Depends on your audience, your content quality, and your sending history. For most B2B companies, 2–4 sends per month is right. For e-commerce, higher frequency can work if the content justifies it. We design the cadence based on what your list will tolerate and what your business needs.
What's a good open rate?
Industry averages range from 20–35% for B2B and 15–25% for e-commerce. What matters more is trend — are your rates improving? — and click-to-open rate, which tells you whether the content is landing once people open.
How do you handle list growth?
List growth strategy — opt-in forms, lead magnets, gated content, referral programs — is part of the strategy engagement. A growing list and a healthy list are both required for a performing email program.
What if our deliverability is already poor?
Deliverability recovery is a specific process: domain authentication (SPF, DKIM, DMARC), list cleaning, sending reputation repair, and a warmup sequence. We've done this before — it's fixable.
What pairs well with this
Email works best connected.
Get started
Ready to make email your best channel?
Tell us about your current list, what platform you're on, and what you've tried. We'll scope a program that turns your email list into a real revenue driver.