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Less manual work.
Custom AI-powered workflows that automate the repeatable marketing tasks eating your team's time — content generation, reporting, lead routing, and more. We build the systems so you can focus on the work that actually needs a human.
Why it matters
Your team is doing work
a machine could handle.
The average marketing team spends a significant portion of their week on tasks that follow a predictable pattern: drafting similar content, pulling the same reports, routing leads through the same logic, formatting the same data. None of that requires human judgment. AI automation doesn't replace your team — it handles the parts that shouldn't require them in the first place, so the actual creative and strategic work gets the attention it deserves.
Average time saved per employee per day through well-designed AI automation
Of repetitive marketing tasks can be partially or fully automated with current AI tools
Average time from kickoff to first automation live in production
What's included
Four deliverables.
One complete automation system.
01
Automation Opportunity Audit
We map your current workflows and identify where AI can do the heavy lifting. Not every task should be automated — we find the ones where automation saves real time and doesn't create new problems.
- Workflow mapping & time analysis
- Automation opportunity scoring
- Build vs. buy recommendations
- Implementation priority roadmap
02
AI Workflow Builds
The actual automation, built and tested. Content drafting workflows, lead scoring and routing, report generation, social content pipelines, email personalization — configured to your tools and your process.
- Custom automation architecture
- Tool & API configuration
- Testing & QA across edge cases
- Documentation for each workflow
03
Prompt System Design
AI is only as good as what you ask it to do. We design prompt systems — structured templates, instructions, and quality guardrails — that produce consistent, on-brand output across your team.
- Prompt library for core use cases
- Brand voice & tone instructions
- Output quality scoring criteria
- Version-controlled prompt documentation
04
Integration & Deployment
Connecting the AI layer to your existing stack: CRM, email platform, project management, content tools. The automation only works if it runs inside the systems your team already uses.
- API and webhook configuration
- CRM & platform integration
- Trigger & scheduling setup
- Monitoring & error handling
Who we work with
Built for teams
ready to reclaim their time.
Marketing Teams Drowning in Repeatable Work
Your team is smart and capable and spending half their time on tasks that follow the same pattern every time. We free them up for the work that actually requires judgment and creativity.
Small Teams Competing with Larger Ones
A two-person marketing team with the right automations can produce what a ten-person team does manually. We build the leverage so the headcount advantage disappears.
Companies That Have Tried AI But It Didn't Stick
You bought the ChatGPT subscription. Your team tried it for a week. Now it's open in no one's browser. AI without a system doesn't stick — we build the system.
Our approach
Built to last.
Not just to demo well.
Audit
Find the real time sinks
We interview the team and map the actual workflows — not the ones in the handbook, the ones people are actually doing. The automation targets are usually obvious once you see them.
Design
Build for the edge cases
Automations fail on exceptions. We design for the 80% case and plan for the edge cases before they break things in production.
Build
Real implementation, not demos
We build the automation, connect it to your tools, and run it through real-world test cases before it goes live.
Train
Make it part of the workflow
An automation the team doesn't know about or trust won't get used. We train the team and build the habit into the workflow itself.
How it works
Five steps from audit
to automation live.
01
Automation Opportunity Audit
We spend time with your team understanding where the time goes. Content drafting, data entry, reporting, approvals, follow-ups — we identify which of these are genuinely repeatable and which ones actually need a human every time.
02
Workflow Architecture & Tool Selection
We map the automation architecture: what triggers what, what data flows where, what tools are involved. We recommend tools based on your existing stack, not on what we prefer to work with.
03
Build & Configure
The actual build. API connections, prompt engineering, logic branches, error handling. We build it production-ready, not prototype-ready.
04
Testing & QA
We run the automation against real-world inputs, including edge cases and failure scenarios. Most automations that fail in production fail on inputs the builder didn't anticipate.
05
Launch, Training & Iteration
Live deployment with team training. We monitor the first few cycles to catch anything that slips through testing, then iterate based on real-world performance.
Common questions
Straight answers.
What AI tools do you use?
Depends on the use case. For content generation: Claude, GPT-4o, Gemini. For automation orchestration: Make (formerly Integromat), Zapier, n8n. For voice and video: ElevenLabs, Runway, HeyGen. We select tools based on the job, not brand loyalty.
Will the AI output be on-brand?
Only if you build the system to make it so. That's what the prompt system design deliverable is for — brand voice instructions, tone guardrails, and output quality criteria baked into every automation that generates content.
What if the automation breaks?
All our builds include error handling and monitoring. If something breaks, you get notified — not a silent failure you discover a week later. We also include a support period after launch.
Do we need a technical team to maintain this?
No. We build for non-technical maintenance — documented, visual workflow builders, no custom code where it can be avoided. If something needs technical intervention, we're available for ongoing support.
How is this different from what a marketing ops person would do?
A marketing ops person usually manages existing tools and processes. We're designing and building new automation architecture — it's more like engineering than administration. Many of our clients hand the maintenance to their marketing ops person after we've built the system.
What's the ROI?
The honest answer is it depends on your current workflow and hourly costs. A team spending 10 hours/week on tasks we can automate in 2 hours/week is saving 400 hours/year at whatever your blended team rate is. We'll help you calculate the estimate before we scope the project.
Related services
The full picture.
Get started
Ready to get your time back?
Start with an audit. We'll map where your team's time is going and identify the highest-value automation targets — before you commit to building anything.